Business Management and Personal Skills Assignment

Business Management and Personal Skills - Assignment Example Academic writing involves putting together information from literature, including journals, books, websites, periodicals, reports and other, in a synchronized and organized manner and offer originality of thought to support the thesis. Referencing these sources in the correct manner as per the required citation style (APA, Harvard, MLA, and Chicago etc.) is quintessential to support the argument being made. Counterarguments also need to be offered to ensure that the author is well aware of both sides of the argument which enhances the validity of these arguments.   However, mere paraphrasing of authors’ ideas and putting them together without synchronizing them will result in a ‘patchwork’ and not an essay or a report. It is, therefore, critical to link the ideas with each other to ensure a coherent meaning is conveyed. Although I had strong skills as far as finance and accounting were concerned, my creative writing skills needed refinement as was indicated by m y instructors in their feedback. I found it increasingly difficult to organize my free-flowing thoughts into a structure and develop a flow throughout my piece of writing. According to Barrass, after scanning through the index to check whether the book is relevant or not it is useful to skim through the text to gather the main ideas. Following this pattern, I took notes after my ‘second’ reading of the text and tried reconstructing outline for the topic. This allowed me to organize my thoughts in a better way.... cluding journals, books, websites, periodicals, reports and other, in a synchronized and organized manner and offer originality of thought to support the thesis. Referencing these sources in the correct manner as per the required citation style (APA, Harvard, MLA, and Chicago etc.) is quintessential to support the argument being made (Tissington et al., 2009). Counterarguments also need to be offered to ensure that the author is well aware of both sides of the argument which enhances the validity of these arguments (Neville, 2010) (Anderson, 2010). However, mere paraphrasing of authors’ ideas and putting them together without synchronizing them will result in a ‘patchwork’ and not an essay or a report (Bovee et al., 2008). It is, therefore, critical to link the ideas with each other to ensure a coherent meaning is conveyed. Although I had strong skills as far as finance and accounting were concerned, my creative writing skills needed refinement as was indicated by my instructors in their feedback. I found it increasingly difficult to organize my free flowing thoughts into a structure and develop a flow throughout my piece of writing. According to Barrass, after scanning through the index to check whether the book is relevant or not it is useful to skim through the text to gather the main ideas (Barrass, 1996). Following this pattern, I took notes after my ‘second’ reading of the text and tried reconstructing outline for the topic. This allowed me to organize my thoughts in a better way. During my study, however, I was exposed to the concept of group studies which is something that has been reinforced by my learning on team dynamics and team working in organisations. Theory suggests the significance of learning through teams (Hills, 2001). However, my

Brand Management Essay Example | Topics and Well Written Essays - 4500 words

Brand Management - Essay Example rand of its retail business, and it is the largest division in the Cooperative Group and it is one of the largest food retail chains in the country of United Kingdom. The strategy adopted by the group is to mainly serving the local communities with small stores, in line with the objectives of cooperative movement, rather than competing with the bigger supermarkets. Members of The Co-operative Group get rebate on the value of purchases made from the cooperative retail stores. The brand concept of the group, for example in the case of Co-op 99Â  brand tea, portends success of a comprehensive strategy that may be adopted for its foods business, to leverage its strengths goodwill in the market. The products with Cooperative brands already appearing with its own labels are available throughout the country in their own stores and other retail cooperative societies. A strategy for consolidation of the brand image and brand value at this stage would enhance the brand identity, recognition, image and positioning relative to the competing products. Brand image denotes the respectability or the status of the products or services as perceived by the consumers. Brand represents character, quality or attributes in respect of the products or services which is very important for the manufacturers or service providers to position the product or services in the market place or differentiate them from the others. Every entrepreneur tries to introduce unique features to strike a chord with the customers with varied expectations, requirements, aspirations and psychological needs. In creation of a brand, building unique features into the products or services plays a basic and important role. Establishing the brand in the market place involves creating awareness about the products in the minds of the consumers. Creation, establishment and maintenance of the brand could be called as brand management. There are so many factors involved in a brand to be successful in the long

Approaches to Treating Depression: An Analysis

Approaches to Treating Depression: An Analysis Stacey Obispo NCU Intervention Program Depression is an issue that will affect 10 percent of the young adults in the United States (Buss, 2012). Possible solutions towards treating depression can be found through an evolutionary perspective. By looking through the lens of evolutionary psychology one can see how the ancient environments different from the ones we have today have developed and molded the structure and functions of our brains. Treating depression through understanding environmental influences and natural selection in shaping brain formation and behaviors can be an effective way towards incorporating an intervention plan to prevent and counter the effects of depression. Theoretical Approach The theoretical basis for the depression intervention program is based on an ethological approach. The role of biology in studying human behavior brought on from Darwin’s theory of natural selection was enforced through ethology (Buss, 2012) The ethological approach for treating depression is one that should be considered because it does not just treat the symptom (such as sadness) it attempts to treat the root of the problem. Using an ethological approach to depression answers the four whys of behavior. The four â€Å"whys† of behavior include: 1) the immediate influences of behavior; 2) the developmental influences of behavior; (life;3) the function of behavior or the â€Å"adaptive purpose† it fulfills, and 4) the evolutionary or phylogenetic origins of behavior (Buss, 2012). The first two â€Å"why† questions examine the causes of behaviors pertain to the processing of internal and external stimuli such as one’s anatomy (Geerts Brune, 2009). Th e second two â€Å"why† questions are referred as the evolutionary causes which address the evolutionary processes that molded the behavior (Geerts Brune, 2009). These questions are important pertaining to depression because with these answers a deeper understanding involving the biological action of behavior or selective advantages regarding a person’s survival and reproductive process can be understood as well as how the origins of the behavior may have come about and evolved. Evolutionary Psychology Darwin’s theory of natural selection composes of three essential ingredients variation, inheritance, and selection. Organisms vary in different ways such as personality, cell structure, defensive ability and etc. The raw materials provided that are essential for evolution to operate is variation (Buss, 2012). Some variations are inherited passed down from parents to offspring down through the generations(Buss,2012). As a result, more offspring results due to the aid of heritable variants for the task of survival or reproduction(Buss 2012). Another way variation applies is through phenotypes. Phenotypes are the physical and biochemical characteristics of an organism as determined by the interaction of its genetic make- up and the environment (Brune et al. ,2012). They are important to understanding how behaviors develop due to environmental factors. Phenotypic variation occurs when an intricate interaction of environment and genotype including epigenetic devices are decisively shaped by experiences of the individual lifespan (Brune et al., 2012). Implementation of an intervention program can be made by looking at how the origins of these traits apply to psychological development of maladaptive traits and the detection and the development and nature of its devices, explain the â€Å"proximate causes†, and evolutionary history and adaptive value (Brune et al, 2012). Treating depression through understanding environmental influences and natural selection in shaping brain formation and behaviors seen through the lens of genetics, environment and psychotherapy is the basis for the intervention program. Genetics and Environment Belsky and Pluess (2009) found that in humans parenting and gene environment interactions can affect ones susceptibility to depression. Individuals may be more likely to develop psychiatric conditions like depression because they carry variations of genes that make them vulnerable. What is even more striking in the research of Belsky and Pluess (2009) is the discovery of variations of genes can predispose an individual into developing depression due to unfavorable environmental conditions such as child abuse an these alleles can also protect and allow enhanced coping from experiencing favorable environmental conditions. So the gene can produce two results; predispose one to a psychiatric condition or enhance coping skills. These results show how genes and environment interplay with each other to get either a favorable or unfavorable result. The results advocate how selection favors flexibility which contributes towards individuals being more exposed to environmental possibilities (Br une et al., 2012). This knowledge is valuable for making interventions to depression because the research has suggested that if one is in a favorable environment can foster positive results such as enhanced coping skills (Belsky Pluess, 2009). Conversely, environmental influences such as poor parenting practices and insecure attachment with parents can predispose one to a psychiatric condition (Belsky Pluess, 2009). With this found knowledge the depression intervention program can be implemented because the genetic and environmental causes have been identified. Intervention Program The depression intervention model will be administered with participants who volunteer for the program. Eligible participants will include individuals who have been identified by California Department of Social Services who are currently encountering a depressive episode or who are living in unfavorable conditions which might provoke the occurrence of depression. Families that have been identified at being high risk for child abuse and neglect will also be invited to partake in the intervention program. Individuals who take part of the intervention will receive help through a clinical psychologist administering Compassion Focused Therapy (CFT) which is drawn from Bowlby’s attachment theory. The length of treatment will be 1hour sessions given once weekly over the course of six months. Relating to Evolutionary Psychology Evolutionary concepts are important in understanding mental health issues such as depression. An example of how gene and environment interaction interplay with each other is seen in Bowlby’s attachment theory. Psychological and psychiatric clinical practices have drawn upon Bowlby’s attachment model which state that early social interaction between mother and newborn plays an important role in the social development in life and that abnormal early attachment can predispose the child to psychopathology later in life (Geerts Brune, 2009). Following on the evolutionary concept of Bowlby is CFT. CFT is a form of therapy that teaches patients the importance of phenotypic variation and evolutionary concepts. Gilbert (2009) points out that CFT focuses on distinguishing at least three types of emotion regulation systems: threat and protection systems; drive, resource-seeking and excitement systems; and contentment, soothing and safeness systems. The threat and protection system is the source of most psychopathologies and all living things have a threat detection and protection system (Gilbert, 2009). However environmental factors like early life events (unattached mother) may stimulate an individual’s threat protection system which in turn lead to the development of safety strategies which can operate automatically as a conditioned or conflicting response (Gilbert, 2009). Safety strategies according to Gilbert (2009) can include avoiding interpersonal conflict, seeing one’s self as inferior , and being quick to socially anxious and uncertain. Strategies such as these can increase one’s vulnerability to depression and low self- esteem and depression (Gilbert, 2009). According to Gilbert (2009) the drive system relates to the threat protection system by trying to avoid negativity through thoughts such as â€Å"shoulds†, â€Å"oughts† and â€Å" musts† .Material possessions, and achievement are pursued in order to feel safe and deter the feeling of inferiority and rejection (Gilbert, 2009). However in depression there is decreased activity in this system. The contentment system is related with being happy and not having the need to seek for things(Gilbert,2009). Contentment is the absence of activity in the threat protection system. The contentment system is linked to opiates which regulates happy feelings(Gilbert,2009). Bowlby’s attachment theory is related to contentment systems because a parent touching and soothing a baby has an effect on a baby’s physiology (Gilbert, 2009) According to Gilbert (2009) caring behavior is important because it activates the soothing in the threat and protection system and causes it to not be overstimulated. CFT uses attachment theory to help individuals understand the ecological bases ingrained and communicated through their symptoms and offers reasons for giving up unprofitable behavioral strategies or defenses. Conclusion Treating depression through an ethological approach treats the root of the problem not just the symptom. CFT approaches depression by considering phenotypic variations and informing patients of how these variations are a part of an evolutionary process. A depression intervention program like the one modeled which places emphasis on understanding the roles of genes, environment, and psychotherapy can be an effective tool in combating depression. References Belsky, J., Pluess, M. (2009). Beyond diathesis stress: Differential susceptibility to environmental influences. doi:DOI: 10.1037/a0017376 Brune, M., Belsky, J., Fabrega, H., Feierman, H., Glibert, H., Glantz, K., Polimeni, J. (2012). The crisis of psychiatry- insights and prospectus from evolutionary theory. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3266750/?tool=pubmed#B16 Buss, D. (2012) Evolutionary psychology: The new science of the mind 4th ed. Prentice Hall Geerts, E., Brune, M. (2009). Ethological approaches to psychiatric disorders: Focus on Depression and schizophrenia. Retrieved from http://ehis.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=10[emailprotected]hid=104 Gilbert, P. (2009). Introducing compassion -focused therapy. Retrieved from apt.rcpsych.org/content/15/3/199.full

Neural Interfacing Essay -- essays papers

Neural Interfacing In the motion picture â€Å"RoboCop† scientists during a future time implanted a human head into the body of a futuristic robot creating an almost unstoppable police officer. During 1987, when this movie was produced, the idea of man combining with machine was considered pure fantasy. However, advances in technology in the year 2000 and further studies in recent years have proven that this idea may, in time, become a reality. On October 13th 2003, sciencedaily.com in their article, Monkeys Consciously Control A Robot Arm Using Only Brain Signals, reported that researchers of Duke University had successfully taught a monkey to manipulate a robotic arm using only her brain signals and a video display.[1] Though the theory behind the idea of somehow connecting human tissue to electronic devices is relatively simple, the processes needed to create the experiment are very complex. For years scientists have understood that the brain uses small amounts of electrical currents to stimulate specific muscle movements. Some of these scientists then asked if it was possible to create a device that can be controlled simply by reading this electric activity of the brain. Only in recent years were scientists able to place this theory into practice. This amazing scientific accomplishment was made possible by surgically implanting microelectrodes (very small sensors used to measure electric activity in living tissue) into the brains of two monkeys.[2] These microelectrodes were implanted where scientists believe is the greatest amount of complex muscle control, the frontal and parietal regions of the brain. [3] Then different measurements of electric brain activity were recorded from the microelectrodes utilizing a scientifi... ... God and fiddle with God’s creation? This is a very personal question and must be dealt with the by individual alone. Works cited: Better Humans. (2004, February). Snail Brain Merged with Microchip. Retrieved March 31, 2004 from http://www.betterhumans.com/News/news.aspx?articleID=2004-02-23-4 Science Daily. (2004, March). Human Studies Show Feasibility Of Brain-machine Interfaces. Retrieved March 31, 2004 from http://www.sciencedaily.com/releases/2004/03/040324071203.htm Science Daily. (2003, October). Monkeys Consciously Control A Robot Arm Using Only Brain Signals. Retrieved March 31, 2004 from http://www.sciencedaily.com/releases/2003/10/031013082812.htm http://www.sciencedaily.com/releases/2003/10/031013082812.htm http://www.sciencedaily.com/releases/2004/03/040324071203.htm http://www.betterhumans.com/News/news.aspx?articleID=2004-02-23-4

Delta Airlines Essay

Delta Air Lines is one of the top five domestic airlines in the United States, and amongst the top 20 in the world today. The key to Delta being so successful today is their focus on human relations (Anthony, Kacmar, & Parrewà ©, 2010). An agricultural extension agent by the name of C.E. Woolman founded Delta. Mr. Woolman was not a financier, so Delta has not historically relied on financial strategies to create competitive advantage (Anthony, Kacmar, & Parrewà ©, 2010). Delta has had the fewest number of customer complaints of any major carrier for 20 years straight. This excellent customer service could be partial due to the fact that Delta was strongly committed to its employees. With loyal employees and excellent customer service Delta was able to be very competitive in the airline industry and still is today. One of Delta greatest challenge today is differentiating itself from its competitors while cutting cost, but through their continual strong focus on human relations and s uperior customer service Delta will continue to be amongst the top in the airline industry. External Environment General. Economic factors: Inflation has increased and the world economy has dealt  with financial issues. There is a lot of potential growth in the emerging economies. Airlines merging not only affect those involved in the merger, but also the other airlines that stand to lose market share. Socio-culture: Factor varies among societies. The airline industry serves all kinds of customers. There have been issues with obesity and airlines because of having to purchase an additional seat for being larger. Political-Regulatory factors: Airlines have to consider are security issues because of terrorist attacks and deregulation of airlines. Also, there are fuel regulations to consider (Anthony, Kacmar & Perrewe, 2010). Technological factors: Technology has changed the industry drastically. Travel agencies are completely obsolete because of websites like hotwire, Orbitz and Priceline. Airlines have mobile applications for phones and ipads that allow you to check-in and get flight updates. You do no t even need a paper-boarding pass; there are electronic boarding passes. Demographic factors: The airline industry serves customers all over the world. Typically serving adults, even though children fly. Shares of the market are customers traveling for business purposes. Industry Airline Industry. The airline industry is a major economic and social force. The impact air travel has had on related industries, manufacturing, and tourism is on a global scale. Few industries have created the amount of technological advancement or gained such attention from federal governments. The industry has high and low cycles largely dependent on time of year and socioeconomic factors. The industry is fairly concentrated with only a small handful of majors competitors in North America, but each competitor has attached themselves to joint ventures with numerous global corporations, such as Sky Team, which contains Delta Air Lines. Airlines compete on a global scale, offering flights from Washington D.C to South Africa to Tokyo, Japan. Companies that limit themselves to a certain region struggle maintain a large portion of the market share. The airline industry is somewhat difficult to break into due to a high learning curve and the number of major competitors already establishe d in the field. The industry is in a mature phase, which means it is a well-established commodity that has seen little growth into untapped markets. Technology is rapidly growing to make planes larger, more efficient, quieter, and easier to manage. Technology has  allowed air travel to become safer and more cost effective than driving. The use of the internet has enabled consumers to purchase seats easier than ever. The capital requirements of an airline are very large. Planes, hangars, hubs, and a massive support staff are always needed to maintain even a small operation of flights. The industry can be very profitable as long as competition is maintained and people have a need for more rapid transportation. 5 – Force Analysis New Entrants. The significant start-up costs and capital requirements make entering the airline industry difficult. Government regulations also make a new or unknown company struggle internationally, as many governments strictly control who has authority to land within the country. Foreign competitors are more of a threat than new competitors. Foreign competitors are always looking to increase their market share in the U.S. and North America. Suppliers. Suppliers have a large amount of power within the industry. Boeing and Airbus dominate the manufacturing industry related to the airlines, which limits competition and rivalry. There is a lack of intensity within the industry due to this lack of competition. The other high priced commodity for airlines is fuel. The Organization of Petroleum Exporting Countries is very strong and can easily influence the price of fuel. These suppliers can demand the prices they want because the airline industry has limited options otherwise. Buyers. Buyers have relatively low bargaining power within the airline industry. This is in part due to the high costs of switching airlines and the fact that airlines have the ability to set their own prices without fear of taking losses. Buyer power has recently grown with the use of travel/booking websites such as Travelocity, Kayak, and Hotwire. These sites enable buyers to instantaneously peruse numerous airline ticketing costs. The consumer then has the option to select the airline with the lowest offered price. Delta has introduced a way to lower ticket costs and maintain a loyal customer base. They offer lowered prices to consumers who buy directly from the Delta website. Substitutes. The increased efficiency of other travel modes do offer some threats of substitutes and also forces the airline industry to remain vigilant about having constant technological upgrades of their own. The threats offered from other services, such as motor vehicle, train, and boat,  have been dec lining since the rise of air travel, but they remain as a constant within the tourism and travel industries. Increased costs of fuel/oil prices have decreased the number of consumers who travel for pleasure, which has increased the percentage of those who travel for business needs. Airlines remain the favorite for international or transoceanic traveling due to the speed of transportation. Existing Rivalry. Rivals have created increased intensity within the market and the need for joint ventures and new business contracts on a regular basis. The most profitable hubs are ones setup within major traffic cities with a high demand for air travel. This means that the major airlines have to compete with one another to seize the larger markets. The larger markets typically cost more to get into, but yield a higher return on investments, so it is beneficial to become involved. Companies need to offer more flights and more time flexibility through these larger markets to keep up with the demand of their rival companies. Fixed costs from suppliers, low differentiation of services, and price wars contribute to rivalry as well. Net profits are lower overall due to this competition, but it ensures that one company is unable to seize a monopoly of the market share. Offering â€Å"frequent flyer miles† is one way to differentiate from the competition and increase a loyal customer base.

Abnormal Psychology: Abnormality

1) Abnormality is defined from an average where common behaviour is defined as â€Å"normal† and rare behaviour is defined as abnormal. These characteristics can be shown and placed on a scale â€Å"graph† that would reveal how common their score is in comparison to everyone else. There are problems deciding how rare behaviour has to be to be considered abnormal, phobias could be defined as normal as they affect a lot of the population. Different cultures have different definitions of being abnormal. Something that is rare to use might be defined as normal to a different culture. Statistical infrequency is a way to define events that are more or less common, this frequency is represented with a curve the most common events are the high part of this curve and the less common are the lowest part of the curve. The most infrequent occurrences are considered abnormal and statistically infrequent; these are events that occur rarely. In some situations statistical infrequency is used to define mental retardation, but statistical infrequency doesn’t focus on the bad points only, abnormal behaviour isn’t always undesirable e. . being better at sports, genius’s. Using statistical infrequency means we are unable to distinguish the good and bad abnormalities. 2) The diagnostic term for the patient is schizophrenia the doctor will evaluate the patient and ask about symptoms, medical history, and see if theres anything physically wrong with the patient. There are no tests to identify mental illnesses, the doctor would send the patient for tests to rule out any other illnesses first. If theres nothing physically wrong and the symptoms persist the doctor may refer the patient to a psychiatrist these people are trained for treating mental illnesses. These trained people use a specially designed interview to evaluate the person, they also see how the person is within themselves and socially, and watch the persons attitude and behaviour, the doctor would ask if they have Hallucinations,Delusions If extremely bizarre, they would see if their speech is Disorganised They can usually diagnose a mental disorder based on these factors. Doctors may misdiagnose patients suffering with schizophrenia symptoms, the patient may be embarrassed about being diagnosed with this condition so may not tell the doctor about hallucinations or any other disturbing behaviour, its difficult to diagnose schizophrenia with it being a mental disorder an may be diagnosed as another mental condition. 3) Discuss evidence that schizophrenia has a biological cause. Twin studies show that they have a higher concordance rates than dizypotic twins. The closer the relative the higher the concordance . Biological causes schizophrenia Our genes are involved with the inheritance or development of schizophrenia, multiple chromosomes are transmitted to people in generations and are later diagnosed with schizophria, there is a 70% chance of inheriting schizophrenia. Evidence shows that identical twins do not develop schizophrenia, i resent study shows that 28% of twins have a chance of developing schizophrenia if the other twin already has it. Stress can cause episopes of schizophrenia, there are also other factors like poverty, poor diet, ill health, drug use. Researchers have found that people suffering from schizophrenia tend to have been born in winter. There are no definite causes of schizophrenia. Chemotherapy is used to treat chemical imbalance’s in the brain, its changes the way the brain and body works. 4) Discuss the role of the family in the causation of schizophrenia. The double bind theory states that schizophrenia is a abnormal patter n in family communication, a person is given mutually contradictory signals by another person, this places the person in an arkward situation causing conflict. Liem et al compared communication patterns within the family with an without a schizophrenia, there was evidence that families process a role in relapse of schizophrenia patients following stabilisation. Familys hign in critgicism, hostility lead to more relapse, the double bind theory is a distressing communication within the family, the use of confusion makes it difficult to respond or to resist conflict. 5) Evaluate the effectiveness of cognitive therapy for schizophrenia, and discuss problems in assessing its effectiveness. This treatment is increasingly popular this has good success rates for epression, OCD, eating disorders and anxiety, its less effective with schizophrenia and dipolar depression. It works by the way we think at attitudes that influence our behaviour, irrational thinking is seen to be the cause of the mental disorders; it also works by changing the way the client thinks. This therapy has fewer side effects than any other treatments, this is a long term strategy but could make the patient worse if it doesn’t work and it’s not a quick recovery process. People could give up on this treatment feeling it’s not working because it takes a long time.

Dreams vs. reality Essays

Dreams vs. reality Essays Dreams vs. reality Paper Dreams vs. reality Paper Dreams vs.. Reality Corm McCarthy has written many terrific novels Including the book The Road. In this book McCarthy uses the theme dreams vs.. Reality often. Many other authors have also used this theme, including F. Scott Fitzgerald. Corm McCarthy and F. Scott Fitzgerald have very different writing styles, although they both have the reoccurring theme of dreams vs.. Reality. In the book The Road there are numerous examples of how McCarthy compares dreams and reality. One of the main of examples of this is the man dreaming of his wife. In the story, the wife Is never physically there; she Is always a thought, a Emory or a dream. The old man often dreams of their perfect relationship and how wonderful and gorgeous she was. He dreamt of her in a magnificent dress, with a dashing smile and luscious dark hair. The man dreaming of his wife so often meant something. His wife was a wonderful thing and it also is something he lost. This is a direct comparison to his life. He had a fantastic life and now after the disaster his life Is ruined and destroyed Just Like his wife. The boy himself also had dreams. The boys dreams were not as happy and good as the father; rather they were dark and scary, bad dreams. One dream in specific was the dream of a wound it up toy. As the boy woke whimpering he told his father everything about the dream. l had this penguin that you wound up and it would waddle and flap its flippers. We were in that house that we used to live in and it came around the corner but nobody had wound It up and It was really scary. (The Road 14) To many people this might sound foolish. UT this was a child and had many scary thoughts dancing around his head and his dreams were how he expressed his thoughts. Later in the story, Just before the Mans death, he gave the boy some very wise advice. When your dreams are of some world that never was or of some world that never will be and you are happy again then you will have given up. Do you understand? And you cant give up. I wont let you. (The Road 66) In essence, what the Man Is trying to say Is that without bad dreams there Is no end and with good dreams the end is near. When your dreams are happy it has proven you have given up and you have lost. When you are having bad dreams you are still fighting and you are pursuing the future. Dreams are a physiological time clock of your life. Relative to Corm McCarthy, F. Scott Fitzgerald uses the theme of dreams vs.. Laity In his books. It Is most prominent In the book The Great Gatsby. In this book Jay Gatsby pursues his dreams to be In a relationship Daisy Buchanan. In this quest he overcomes and succumbed to many obstacles. His main obstacle was winning Daisy back and living the perfect life just as he dreamt. Gatsby needed to face reality and realize that he can not reverse time. Nor can he instantly make his dreams true. Reality was that Gatsby was too late, Daisy had fallen in love with Tom Buchanan and Gatsby love would not be enough to split there relationship. Case, his dreams overcame him. He dreamt of Daisy and their perfect future, he dad this his goal and only goal. He started evolving his entire life around it by buying a huge mansion across the bay from the Buchannan and throwing huge parties on the weekends. The line between reality and dreams was blurred and Gatsby started to mistake his dreams for reality. Once his dreams were crushed his reality was crushed and Gatsby emotion caught up to him and inevitably led to disaster. Both Corm McCarthy and F. Scott Fitzgerald use the the theme dreams vs. reality. Regardless, they both have there differences, they are still very similar. Both books can teach one some very crucial and important lessons in life.