Swot Analysis of Sony Corporation

SWOT abbreviation SWOT analysis OFSONY sess&L. G COMPANY STRENGHTSOfSONY plenty ? Strong scrape Image ? Worldwide Reputation ? broad(prenominal) foodstuff Sh are ? High attribute Products ? High Technology ? Pioneer in the Industry as Being originative and Innovative ? Supports R&D Activites ? variegation in Manufacturing Locations Around the World ? tycoon to Provide High Motivation to Its Employees ? devoted Customers STRENGHTS Of L. G SWOT ANALYSIS ? Market leader in home appliances. ? Has got manufacturing whole in tax incentive . ? broad range of point of intersections to serveall categories. ?Widest dispersion network in the industry(47barnches,10000 trade partners). ? practised after sales service offered. WEAKNESSESOFSONYCORPORATION ? Over self-confidence whichs aim sometimes reaches notpaying attention to their rivals. ? Diversifications in ill-matched businesses for itself. ? They insist on their own formats. ? competitively high prices. WEAKNESSES OF L. G ? Samsung being its adversary provides similarproducts. ? Consumers compare L. G with Samsung its Korean rivalnotwith other global companies. ? deprivation of expert operators for complex machines due toilliteracy and pretermit of training in India. SWOT ANALYSIS OPPORTUNITIESOFSONYCORPORATION ? Continuous harvest-festival in their sectors. ? Increasing demand in technical products around theworld OPPORTUNITIES OF L. G ? Fast growth of the home appliances marketplace ? Shifting to arcadian areas ? Thus maintainingcontrol overthe marketandthe highestshare in home appliances market THREATSOFSONY CORPORATION ? Strong competiton in the market. ? Short product lifecycle. ? Imitation of brand name and engineering THREATS OF L. G ? Close competitors like Samsung are compared to it. ? Price war with Samsung. ? Competition from Indian brand and other foreign brands.